CAD Journey – Marketing Consultancy
Discover how Gladly Digital crafted targeted ads that generated over 173,000 impressions from key decision-makers across the US for CAD Journey, driving brand visibility and engagement.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
The Challenge
CAD Journey, a company focused on delivering tailored solutions in the CAD software space, faced significant challenges in optimizing their marketing efforts. Despite heavy investments in digital marketing initiatives, the company struggled to generate meaningful leads and failed to gain insights into the performance of their campaigns. Without a clear understanding of what was going wrong, CAD Journey found itself grappling with high marketing costs and low returns on investment.
High Marketing Costs and Low ROI: Despite spending heavily on marketing, CAD Journey was not seeing the returns they expected.
Lack of Proper Tracking and Insights: Lead form submissions were not being tracked effectively, resulting in a lack of data to optimize campaigns.
Confusion Due to Multiple Tools: The use of numerous marketing tools without a coherent strategy created confusion and inefficiency.
Need for Conversion Tracking and Dashboards: To better understand customer journeys and assess the effectiveness of campaigns, CAD Journey required organized tracking and data dashboards.
CAD Journey approached us to help them streamline their marketing efforts, reduce costs, and generate a higher return on their marketing spend.
Our analysis revealed that the solution lay in organizing the marketing stack, optimizing the customer journey, and improving tracking to gain insights and drive better results.
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The Solution
CAD Journey was struggling with marketing challenges, including high costs, low returns on investment (ROI), and a lack of tracking insights. Gladly Digital stepped in to provide a comprehensive solution, focusing on several key areas to streamline and optimize their marketing efforts. Here’s how the solution was delivered:
Strategic Marketing Stack Organization: Gladly Digital organized CAD Journey’s marketing tools into a cohesive tech stack, aligning with each stage of the customer journey. This included paid media, social media channels, SEO, CRM, and email marketing, which allowed CAD Journey to better manage and analyze their marketing efforts.
Lead Tracking and Conversion Analytics: Tracking was improved by mapping out customer journeys and setting up comprehensive conversion tracking systems. Gladly Digital created dashboards to provide insights into the effectiveness of campaigns, allowing CAD Journey to make data-driven decisions. This helped solve the issue of lead form submissions not being tracked, offering clarity into which campaigns were driving conversions.
Implementation of a Subdomain for Ads: A dedicated subdomain for ads was created to improve tracking and analytics, protect SEO, and enable easier A/B testing of landing pages. This isolated the performance data from the main site and provided clearer insights into ad performance. It also simplified the management of ad-related content while ensuring brand consistency and enhanced security.
Improving Awareness and Engagement: Gladly Digital helped CAD Journey generate awareness through both organic and paid social strategies, focusing on retargeting and re-engagement campaigns. They built different audience segments during awareness phases and leveraged them during key events like Sales Week, which led to significantly improved conversion rates and reduced cost per lead (CPL).
Data-Driven Measurement and Optimization: Measurement was a crucial aspect of the solution. Gladly Digital set up advanced analytics to track the effectiveness of campaigns based on audience demographics, user behavior, and device usage. This helped CAD Journey understand their audience better, leading to more targeted campaigns and improved performance. Additionally, by using heatmaps and behavior analytics, they optimized content placement on the website, which contributed to better engagement and conversion rates.
Focus on Efficiency and Performance: Gladly Digital implemented strategies that aligned with CAD Journey’s vision of creating a high-performing and efficient marketing function. By focusing on one channel at a time and then expanding, they maximized the impact of their marketing spend and improved ROI over time.
Key Learnings Integrated into Organic Strategy: The learnings from paid campaigns were used to inform CAD Journey’s organic strategy. This holistic approach ensured that both paid and organic efforts were aligned, resulting in sustained brand awareness, audience growth, and long-term business success.
In summary, Gladly Digital’s solution for CAD Journey involved organizing the marketing stack, improving tracking and measurement, and leveraging both paid and organic channels to drive efficiency, performance, and growth.
The Results
Gladly Digital implemented a data-driven digital marketing strategy for CAD Journey, utilizing a combination of paid media, organic social efforts, and retargeting to boost brand awareness, engagement, and conversions.
170k+ impressions, reflecting high visibility and reach across target audiences.
Over 200 leads generated, indicating a strong conversion optimization.
The cost per conversion was effectively managed, ensuring efficient use of the marketing budget.
A click-through rate (CTR) of 4%, showcasing strong engagement with the ads.
The campaign timeline shows sustained engagement, with notable spikes in conversions around key promotional events. By refining audience targeting and improving tracking mechanisms, Gladly Digital helped CAD Journey lower its cost per lead while maintaining a robust return on investment (ROI).
